The Next Level
Pushing the Right Buttons
It’s High Time
Throw away the polysyllabic jargon.
Keep it simple.
You don’t have time to confuse your client.
Practice a lot.
Be confident in your pitch. Recite it over and over to your mirror, your family, your dog … anyone who will listen. Most importantly, get feedback and put it to good use.
Spark a Conversation
Be personal. If your pitch moves into infomercial territory, you’ll see eyes glaze over and future connections walk out the door. Approach your fellow rider like a colleague. Don’t jump into a company spiel. Frame what you do in a way that will appeal to their desires. Use current news or humor to relate to your target and stay relevant. This ride is about their opportunity, not just yours.
Illustrate the Need
Does your pitch address a problem that affects the person you’re talking to? Talk about the consequences of the problem your product or service can solve. Do some homework on the company you’re pitching to. What do they do, and how can you make it easier for them to do it?
Now, this is where your proposition comes into the pitch. This is your chance to solve the problem or fulfill a desire. Stay focused on your potential client and the benefits they’ll receive. It’s important to include some numbers to quantify your success.
Closing Time? Not Yet.
The ride stops here, but the conversation shouldn’t. Open the doors to future conversations. It’s too soon to try to close the deal. Still, it’s not enough just to hand over your business card. Use this opportunity to get your name on their calendar.
Your elevator pitch can get your foot in the door for potential business, but before you can rise to the top, there’s a lot of legwork to be done. SCORR will take your company to the next level by building your marketing strategy from the ground up and creating concepts that push the right buttons, all with exceptional service from top to bottom.